Episode 13

Published on:

11th Jan 2022

The Psychological Value Equation

Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”.

In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.

“The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”

If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!

Show Resources:





01:00 - One word, Value

01:34 - What is value?

02:58 - Psychological Value Equation

03:55 - Expected Benefits*Confidence that you’ll get them

04:56 - Brand = Confidence

05:15 - Ethos = Confidence

05:41 - Science of Influence & Physical Presence = Confidence

06:28 - Either you’re in a “for profit” business, or at least a “for profit” family

08:15 - Why do we get paid?

10:14 - What do we bring to the hour?

10:23 - The story of the Engineer

13:05 - No one became an expert overnight

13:40 - Scott Hardy’s story

15:57 - Rene’s story

17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?

19:13 - Passionate delivery of value is a gift

20:55 - Why don’t they buy?

22:49 - Where execution begins to happen

23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value

25:33 - Want more like this? Check out the Amplifii Your Influence book!

25:55 - Join us at AMPCon 2022, March 14th in Vegas


About the Podcast

Dive deep into the applicable neuroscience of becoming a better communicator, influencer, and leader.
René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

About your host

Profile picture for Rene Rodriguez

Rene Rodriguez

For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales and change.