The Psychological Value Equation
Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”.
In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.
“The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”
If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!
Show Resources:
01:00 - One word, Value
01:34 - What is value?
02:58 - Psychological Value Equation
03:55 - Expected Benefits*Confidence that you’ll get them
04:56 - Brand = Confidence
05:15 - Ethos = Confidence
05:41 - Science of Influence & Physical Presence = Confidence
06:28 - Either you’re in a “for profit” business, or at least a “for profit” family
08:15 - Why do we get paid?
10:14 - What do we bring to the hour?
10:23 - The story of the Engineer
13:05 - No one became an expert overnight
13:40 - Scott Hardy’s story
15:57 - Rene’s story
17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?
19:13 - Passionate delivery of value is a gift
20:55 - Why don’t they buy?
22:49 - Where execution begins to happen
23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value
25:33 - Want more like this? Check out the Amplifii Your Influence book!
25:55 - Join us at AMPCon 2022, March 14th in Vegas
