In this engaging episode of the AMPLIFII™ podcast, host René Rodriguez welcomes guest Hal Elrod, acclaimed author and motivational speaker, to discuss the launch of his new book, The NEW Miracle Morning. The conversation delves deep into the origins of Hal's original Miracle Morning, a concept that has transformed countless lives around the world. Hal shares the pivotal moments and experiences that led to the creation of this revolutionary morning routine, providing listeners with a unique insight into his thought process and journey.They also discuss why Hal felt now was the perfect time to revise and update his classic book. With the world undergoing significant changes and people seeking to adapt and thrive, Hal believes that a refreshed version of The Miracle Morning can provide the tools necessary for personal growth and adaptation. René and Hal's conversation is not just about a book launch; it's a discussion on personal development, resilience, and the power of morning routines in shaping our lives.Episode Resources:TheNewMiracleMorning.comMiracleMorning.comMeetRene.comAmplifiimylife.comAmplifyBook.comEpisode Highlights:01:25 - TheNewMiracleMorning.com02:55 - Becoming a Confounding Variable10:10 - The Truth Behind Cliches12:20 - Level Ten Life with Level 3 Effort18:25 - Dinner with Robert Kiyosaki20:45 - The S.A.V.E.R.S.Silence, Affirmations, Visualization, Exercise, Reading, Scribing25:00 - Affirmations are the Most Misunderstood & the Most Effective Form of Personal Development28:00 - Three Steps to Create Practical, Actionable AffirmationsAffirm What You’re committed toAffirm Why It’s a MustAffirm Which Specific Actions You Will Take and When32:15 - Who Would I Have to Become to Achieve That?37:45 - Visualization as Mental Rehearsal44:45 - Exercise Isn’t Rocket Science45:30 - Reading Priorities46:30 - What Are We Scribing (Journaling)?Anything You Need to Let Go OfWhat Are You Grateful For48:45 - The Miracle Evening & The Miracle Life50:30 - Bring the Miracle to Others53:20 - MiracleMorning.com

“There’s nobility in doing humble things well.”In this episode of the AMPLIFII podcast hosted by René Rodriguez, renowned marketing expert and designer Chris Do joins us. We discuss Chris' impressive background and successful career in marketing, design, and personal branding, delving into Chris' experiences and insights, exploring the lessons he's learned along the way. To close the episode René takes Chris on an engaging journey through the unique AMPLIFII™ process, uncovering Chris' own inspiring origin story. This episode offers valuable perspectives on personal branding and showcases the power of storytelling to connect with audiences.Chris Do’s Keys to True Personal BrandingKnow Who I am and What I REALLY Believe.Have the Courage to Share it with the World.Share it in a Way That Doesn’t Trigger Your Defense MechanismEpisode Highlights:03:15 - Winning an Emmy05:35 - The Biggest Mistake People Make on Personal Branding10:15 - Rather Be Hated for Being Myself than Loved For Being Somebody I’m Not11:25 - How Chris Learned Who He Was13:15 - “There’s nobility in doing humble things well”15:55 - Am I Truly Portraying Who I Am20:15 - Brand versus Recognition22:45 - The Courage to Share Yourself, the Wisdom to not Abuse Your Voice27:45 - Making Room for People in Your Passion31:30 - Perception versus Perspective35:25 - “Art is an invitation to look at the world through a different lens.”41:15 - Communicating on YOUR Wavelength45:15 - AMPLIFII(ing) Chris’ Story52:30 - Starting with the Story, Not the Answer55:45 - The Magnetic Effect of Self-Acceptance57:15 - Follow Chris online@thechrisdoThe Brand Lab - Coming April 2024

In this riveting episode of the Amplifii podcast hosted by René Rodriguez, we dive into the extraordinary career of Ryan Lavarnway, a renowned professional baseball player and World Series champion. Ryan joins René to reflect on his career on field, sharing insightful stories of both triumphs and setbacks. Tune in as they discuss the invaluable lessons Ryan learned along the way, and how Ryan plans to use them in his burgeoning career off the field. One of the central themes of their conversation revolves around Ryan's profound philosophy, emphasizing the transient nature of losses and the everlasting impact of victories. Prepare to be inspired by Ryan's relentless pursuit of excellence and his unwavering belief that he (and you) can always be better tomorrow.Episode Resources:BrainCodeCenters.comMeetRene.comAmplifiimylife.comAmplifyBook.com@rlavarnway on InstagramRyanLavarnway.comBaseball and Belonging Episode Highlights:01:10 - “You GOTTA meet this guy!”02:45 - Wherever You Are, Just Be Good Enough04:00 - Hitting the Ball06:45 - Programming the Body with the Mind09:05 - “Breakout Rooms Lead to Ballrooms”10:15 - The Target is Always Excellence12:10 - Knowing How to Fail & Learn14:45 - “Stretched by a new idea”15:50 - Fired from My Dream Job18:00 - Owning Your Failures19:45 - Believing I Could Be Better21:55 - “No Plan B, It Distracts From Plan A”23:00 - Winning the World Series26:00 - The Power of Player Leadership28:00 - Growing Your Impact for Others30:05 - The Power of Why Not31:25 - Connect with Ryan

Join us on this special episode of the AMPLIFII™ Podcast as we sit down with Rachel Lambert, the founder and owner of BrainCode Centers. With locations in Denver and Dallas, BrainCode Centers is at the forefront of neurofeedback therapy, unlocking the brain's immense potential for transformation.In this conversation, we dive deep into the world of neurofeedback and its incredible impact on mental health and personal growth. Rachel Lambert, shares her remarkable journey of discovering neurofeedback and how it inspired her to create BrainCode Centers.Throughout the episode, Rachel provides valuable insights into the science behind neurofeedback and its applications for a wide range of conditions, including anxiety, depression, ADHD, PTSD, and more. Rachel sheds light on the way neurofeedback works by training and reprogramming neural pathways, leading to improved cognitive function and emotional well-being.Whether you're familiar with neurofeedback or new to the concept, this episode will leave you inspired and empowered to explore the incredible potential of your own brain.Tune in to this engaging conversation with Rachel Lambert, the passionate founder of BrainCode Centers, and unlock the power of your mind on the AMPLIFII™ podcast.Episode Resources:BrainCodeCenters.comMeetRene.comAmplifiimylife.comAmplifyBook.comEpisode Highlights:01:30 - How Rachel discovered brain mapping04:10 - The Importance of the Frontal Cortex for decision making06:30 - What is Brain Mapping?08:55 - The Difference in Brain Waves12:45 - Increasing Neuroplasticity15:30 - Shifting Your Brain Waves16:00 - “Tapping” Your Potential17:45 - Fast breathing techniques19:25 - Self-Misdiagnosed ADHD20:05 - Cold-Plunging to Shift Your State23:00 - Three Speeds of Beta Waves26:00 - How PTSD Affects Brainwaves27:45 - Brain training28:20 - Success from BrainCode Centers31:05 - The Many Ways We Manipulate Our Brains32:00 - How This All Applies to Business Leaders34:55 - AMPCON202335:10 - BrainCodeCenters.com01:30 - How Rachel discovered brain mapping04:10 - The Importance of the Frontal Cortex for decision making06:30 - What is Brain Mapping?08:55 - The Difference in Brain Waves12:45 - Increasing Neuroplasticity15:30 - Shifting Your Brain Waves16:00 - “Tapping” Your Potential17:45 - Fast breathing techniques19:25 - Self-Misdiagnosed ADHD20:05 - Cold-Plunging to Shift Your State23:00 - Three Speeds of Beta Waves26:00 - How PTSD Affects Brainwaves27:45 - Brain training28:20 - Success from BrainCode Centers31:05 - The Many Ways We Manipulate Our Brains32:00 - How This All Applies to Business Leaders34:55 - AMPCON202335:10 - BrainCodeCenters.com

In this captivating episode René Rodriguez sits down with none other than Austin Ekeler, the #1 Running Back in the NFL. Get ready for an inspiring conversation that delves deep into Austin's extraordinary journey to the NFL, the moment he stood up and accepted a leadership position, and his mentality to seize every opportunity that comes his way.Austin Ekeler's story is not just about football; it's about determination, resilience, and the pursuit of excellence. René and Austin discuss the pivotal moments in Austin's life that led him to become one of the most electrifying players in the league. From his humble beginnings to his remarkable rise to the top, you'll gain incredible insights into the mindset of a true athlete and leader.But this episode goes beyond the gridiron. Austin Ekeler is not only a star on the field, but he's dedicated to growing as a person, leader and business man as well in a way that transcends the game and his place in it. Join us for an engaging and motivational conversation that goes deep into the heart and mind of Austin Ekeler. Discover what it takes to excel in the NFL, lead with purpose, and leave a lasting legacy that extends far beyond the field. Whether you're a football fan or simply looking for inspiration, this episode is a must-listen.Episode Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comEpisode Highlights:02:30 - From cowboy to Charger, from the ranch to the NFL06:30- Overlooked & Underestimated09:00 - The Dark Side of Elite Performance12:00 - Attentional Narrowing16:00 - The Pressure Faced on Stage19:55 - Flow: When the Game Slows Down25:25 - “You can’t skip the reps”32:20 - Austin’s work ethic34:45 - “It was more than a game to me” Austin steps into leadership38:20 - “To get what we most want you have to face what we most fear”41:20 - Taking Leadership leads to Opportunities45:15 - What Does Football Mean to Austin?52:25 - What Does This Mean For the REST of Us?53:30 - Austin’s Simple (But NOT Easy) Principles56:00 - Austin’s entry to real estate57:00 - @austinekeler on Instagram

Join us in this riveting episode as we sit down with the multi-platinum, Grammy-nominated DJ, producer, entrepreneur, and author, Clinton Sparks. Sparks has made more than just a mark in the entertainment industry; he has become a symbol of perseverance and success.In this episode, he boldly states that "Fame doesn't make you great, but greatness can make you famous." This episode delves into the heart of what makes someone great and how adversity can be converted into the currency of influence. Clinton shares his insights on the importance of self-awareness, the powerful act of checking one's ego, and his unique parenting advice.But it doesn't stop there; he unravels the essential ingredients to success – vision, confidence, patience, and passion. Whether you're an aspiring leader or someone seeking to reignite their passion, this episode is packed with actionable wisdom and relatable anecdotes that speak to the dreamer in all of us.Learn from one of the masters of influence and discover how to build your empire of greatness. Tune in now!(Note: Clinton Sparks is an American DJ, producer, songwriter, radio, television personality, and entrepreneur. His multifaceted career is a testament to his talents, and his insights on building influence and achieving greatness are grounded in real-world experience and success.)Episode Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comHow To Win Big in the Music Business@clintonsparksEpisode Highlights:01:00 - How René met Clinton03:10- The voice of excitement07:30 - Clinton’s beginnings13:50 - Clinton recognizes the skills his adversity built18:00 - “When you compete with yourself you can only get better. When you compete with others, you’re only aiming to beat their best which may never be as good as your best.”25:00 - “Being famous doesn’t make you great, but GREAT can make you famous”31:45 - “Life comes down to just actually giving a s#*+. Most people don’t.” 34:54 - “When you call people, doors open up”41:45 - Clinton’s Leadership Checklist46:00 - “You’ve still got to PROVE it”50:00 - Vision. Confidence. Patience. Passion.55:30 - Parenting (and Leading) with Options instead of Orders1:00:00 - @clintonsparks1:01:50 - How to Win Big in the Music Business1:03:45 - AMPCON 2023

“I turn chapters into paragraphs and paragraphs into sentences.”Dive deep into the world of social media growth with trial attorney Jefferson Fisher, who achieved remarkable success by embracing authenticity. In this episode, discover how Fisher's genuine approach, coupled with trust and generosity, propelled him to over 2.3 million views on Instagram.Episode Resources:MeetRene.comAmplifiimylife.comAmplifyBook.com@jefferson_fisher on InstagramEpisode highlights:01:30 - Who is Jefferson Fisher04:10 - How Jefferson got started with video08:15 - “I’m just gonna give”11:00 - How Jefferson found his style16:45 -  Jefferson’s non-formulaic formula21:00 - Jefferson’s family legacy25:15 - “if it’s not going to align with me and my values, it’s not going to happen.”28:00 - Defining “punchy” content35:00 - What drives Jefferson40:00 - Jefferson’s Book42:50 - “The first chance you have to show kindness, take it.”43:30 - See Jefferson onstage at AMPCON 2023

“You can win more in your life if you lock in, standards over feelings.”In this episode, we sit down with Ben Newman, THE NATION'S TOP CONTINUAL PEAK PERFORMANCE COACH, and author of The Standard, to explore the power of standards over feelings and how they act as a driving force in achieving greatness. We delve into the world of high achievement and discover the pivotal role that standards play in the success of legendary figures such as 7-time Super Bowl winner Tom Brady and Alabama head football Coach Nick Saban. Get ready to be inspired and gain invaluable insights on unleashing your true potential.Episode Resources:MeetRene.comAmplifiimylife.comAmplifyBook.com@continuedfight on InstagramBuy Ben’s Book, Standard:www.amazon.com/Standard-WINNING-Every-Highest-Level/dp/196118950XEpisode highlights:02:45 - Where does Ben’s drive to succeed come from04:15 - Connecting to YOUR standard07:45 - Aggressive Patience14:45 - A standard of commitment17:15 - Unrequired Workout19:30 - Standards over Feelings23:30 - Stacking days27:55 - The importance of environment31:05 - How do you show up after you win?33:30 Mental Toughness Forum36:30 - Moving from Focus to Intentional Focus42:05 - How to connect with Ben44:15 - Finding the beauty in “suffering”

“Storytelling is the art form through which we express to one another that we’re all in this together and we’re not alone.”In this riveting episode, we explore the fascinating intersection of branding and storytelling in the contemporary business landscape with storytelling maestro, Neal Foard. At one point, Neal was named one of the top 10 most decorated creative directors in the world and has worked with brands that we all know and love. We dive deep into the importance of narratives in fostering connection and promoting a sense of shared experience - the foundation of the human condition. Through the lens of 'convergent validity', a principle that validates the importance of diverse perspectives and experiences, we examine how effectively told stories can inspire, evoke emotion, and ultimately drive brand success. Additionally, using the intriguing analogy of 'why zebras have stripes', we offer insights into how branding, like nature, can leverage distinctiveness for survival and growth. Join us as we unpack these themes, challenging conventional wisdom and offering fresh, impactful perspectives. Don't miss out on this intellectual feast that merges business, storytelling, and the power of narratives.Episode Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comNealFoard.comMy Suit Doesn’t CareEpisode highlights:03:20 - My Suit Doesn’t Care video06:00 - Community is the Answer, What’s the Question?09:30 - The Ancient Power of Stories17:00 - René’s logo discussion26:00 - Telling Stories is the easiest, most efficient, most pleasant way to spread influence31:00 - The effect of social media on adolescents36:45 - As a Leader, can you show your fear?42:40 - Why Zebras have stripes47:00 - The key to creativity in an organization is creating a safe environment58:20 - What do people say about you when no one is looking?1:04:45 - The Brilliance of Comedians1:14:30 - NealFoard.com @nealfoard1:18:20 - AMPCON 2023 in Dallas

The COVID-19 pandemic has disrupted the way we work and forced leaders to adapt to new ways of managing their teams. In this podcast, we explore five valuable lessons that leaders can learn from the pandemic to improve their leadership skills. Each lesson provides actionable insights that will help you to build a stronger, more engaged team and foster a culture of innovation within your organization. Join us as we explore how the pandemic has exposed poor leadership, the importance of human connection, the need for innovation, and the dangers of complacency during times of economic prosperity. Listen in to learn how you can lead through lockdown and emerge as a stronger, more effective leader.Actionable Insights:Take stock of your leadership skills and be willing to adapt to new realities to avoid being exposed as a poor leader.Find a balance between virtual communication and in-person interactions to foster a sense of community and human connection.Foster a culture of collaboration and teamwork to improve productivity and employee retention rates.Embrace innovation to stay ahead of the competition and take advantage of the opportunities that arise from constraint.Be proactive in identifying and addressing weaknesses in your organization, even during times of economic prosperity, to avoid being caught off-guard during downturns.Episode Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comEpisode Highlights:01:25 - Leadership is about influence02:25 - Who was I during this time?04:30- Lesson 1 - Evaluate YOUR Leadership skills & Adaptability05:20 - Lesson 2 - Virtual Connection IS possible but not replacement for in person interaction09:00 - More people working in an environment multiplies motivation11:00 - Lesson Three - Encourage Collaboration, Teamwork & Social Support11:45 - Lesson Four - Innovation Comes from Constraint16:00 - Accelerated Innovations from the Pandemic20:00 - Lesson Five - A Good Economy Can Hide Weaknesses in Strategy, Efficiency & Character23:22 - Be Proactive in Identifying & Addressing YOUR weaknesses24:45 - Are you the leader you need to be? WERE you the leader they needed?25:40 - Follow, Share & Review the show!26:00 - Coaching at MeetRene.com

Join us on this exciting journey as we delve into the latest research on selling, and uncover the key factors that drive sales success. From the impact of voice quality and body language, to the role of empathy and grit, we'll explore how sales professionals can harness these crucial elements to build stronger relationships with their customers and close more deals. You'll also learn about the latest research on each topic and their impact on sales performance. Whether you're a seasoned sales professional or just starting out, this podcast is a must-listen for anyone looking to take their sales game to the next level. Tune in now to discover how to mesh the latest sales practices with fundamental skills and become a sales powerhouse!Show Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comShow Highlights: 01:15 - René’s Basketball Dreams05:00 - “René, you learn how to sell.”08:55 - The more things change, the more things stay the same11:15 - What HASN’T changed15:40 - “I am sold myself”17:30 - Skills that never go away24:15 - The science that validates what we already know30:10 - The relationship between grit & sales performance32:30 - Recap34:30 - MeetRene.comThe Fundamentals:While the selling profession has undergone significant changes in the last 20 years, some fundamental principles remain unchanged. These include:Building relationships: Establishing and maintaining positive relationships with customers remains a cornerstone of successful selling.Understanding customer needs: Sellers must have a deep understanding of the customer's needs, challenges, and goals in order to provide solutions that meet those needs.Active listening: Effective sellers are good listeners and pay close attention to the customer's concerns, questions, and feedback.Communication skills: The ability to communicate effectively, both verbally and in writing, is critical for successful selling.Product knowledge: Sellers must have a deep understanding of their products and services, including their features, benefits, and limitations.Problem-solving: Sellers must be able to identify and solve problems, both for the customer and in their own sales process.Time management: Effective time management is crucial for sellers, as they must balance multiple tasks, priorities, and deadlines.Adaptability: The ability to adapt to changing market conditions, customer needs, and new technologies is essential for success in selling.Confidence and resilience: Confidence and resilience are important qualities for sellers, as they often encounter rejection and challenges in their work.Ethical behavior: Ethical behavior and integrity are essential in selling, as customers must trust the seller to make the right decisions on their behalf.SOURCES:Influence:"The Influence of Salesperson Behavior on Customer Trust and Attitude: An Integrative Model" by Jagdish N. Sheth, Atul Parvatiyar, and Girish Shambu (Journal of the Academy of Marketing Science, 2000)Body Language:"The Role of Body Language in Sales Negotiations: An Empirical Study" by Richard P. Bagozzi, Luigi Guizzo, and Ya-Ru Chen (Journal of Business Research, 2007)Voice Inflection or Quality:"The Impact of Salesperson Voice Quality on Customer Perceptions and Evaluations" by Steven J. Skarlicki and David R. Kelly (Journal of Marketing Research,...

In this podcast, we will challenge the common belief that happiness is the ultimate goal in life. We will explore the idea that fulfillment and purpose go beyond the pursuit of happiness, and delve into the science of dopamine and how it plays a role in finding fulfillment. Rene shares personal stories and insights on how he has found fulfillment and purpose in life. Join us as we explore the true meaning and purpose of life.”When the flood comes, I want to be the one that built the ark.”Show Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comShow Highlights:01:14 - Is it really the pursuit of “happiness”02:27 - We were wrong about dopamine04:30 - Examples of Dopamine Sources06:55 - The Downside of Pursuit of Dopamine11:00 - It’s more than the goal, it’s how we REACH the goal12:08 - The Power of Suffering14:14 - What IS suffering15:40 - “When the flood comes, I want to be the one that built the ark”18:55 - We experience joy in setting and making progress towards a goal, NOT in achievement20:10 - Why SHOULDN’T happiness be your goal?23:50 - Who I am + What I Do = Purpose25:05 - Happiness and Fulfillment are related, but happiness isn’t always fulfilling26:45 - People Aren’t Remembered for their “why”31:30 - Reframing suffering and service33:45 - http://Amplifiimylife.com33:50 - @learnwithrene on Instagram

“Frames create narratives, narratives help us give meaning to a sequence of events. We’re all just looking for a story to be a part of.”What limiting beliefs are framing your business in? What visual cues are keeping you and your business from reaching the next step?As we start this second season of the AMPLIFII™ podcast, we’re reframing the whole narrative, including the name of this podcast! We discuss that and then dive straight into science-backed studies that show the power of narrative in our personal lives, our business lives, the political sector and certainly in the marketing we digest as consumers and create for our own businesses.Don’t miss out on this enlightening discussion, and make sure all your colleagues and friends know the AMPLIFII™ podcast is BACK!Show Resources:MeetRene.comAmplifiimylife.comAmplifyBook.comClearer, Closer, BetterShow Highlights:01:19 - Defining “narrative”04:30 - Our PERSONAL narrative06:30 - A BUSINESS’ narrative07:15 - POLITICAL narratives08:02 - ADVERTISING narrative09:25 - Journal of Cognition - “Role of Storytelling”11:04 - The Journal of Personality and Social Psychology Review - The Self Narrative12:06 - Organizational Dynamics - The Role of Storytelling in Organizational Sense-Making14:00 - The Academy of Management Review - The Narrative Study of Organizational Communication15:35 - The Science that Haunts René - Vision Science18:35 - Dr. Emily Balcetis - Clearer, Closer, Better20:11 - The way products are presented visually influences how the consumer judges it23:00 - Vision Science helps us influence others, by understanding the decision process24:15 - Attentional Narrowing27:50 - Thanks for checking out season two, stay tuned for more great content!28:05 - Amplify My Influence the book28:15 - Amplifiimylife.com

“If you don’t have a relationship it only goes so far, even if what you’re sharing is what they should do!”What separates a leader from an uncommon leader? What is it that causes one to excel above their peers and create a legacy of impact on their industry and the world at large?Ben Newman knows what’s behind that uncommon leadership. A highly regarded Performance Coach, International Speaker and Best-Selling Author, Ben’s clients include Fortune 500 companies around the world, business executives, sales organizations and professional athletes in the NFL, PGA, NBA, MLB, UFC and NCAA. His book, UNCOMMON Leadership , is a #1 Wall Street Journal and USA Today Best-Seller. In addition, Ben has served the last 5 years as a Mental Conditioning Coach for the 18-time National Champion Alabama Crimson Tide football team. He’s worked with players and coaches from the last six Super Bowl Champions. In this episode, René and Ben discuss the origin of uncommon leadership and how to cultivate it in ourselves daily.“If WE’RE disorganized or lack accountability to ourselves, how can we expect that we’re going to be able to hold people to a certain level or standard of heightened accountability?”Don’t miss out on this enlightening discussion, and catch René on Ben’s Podcast, The Burn soon at the link below.Show Resources:BenNewman.netThe Burn PodcastUncommon Leadership BookTheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:10 - Welcome Ben Newman03:10 - What does Leadership mean?05:03 - Coaching Coach Saban06:31 - The Power of Leverage09:14 - What are Leaders MISSING?10:09 - Don’t miss René’s appearance on The Burn with Ben Newman13:09 - Connection multiplies impact16:14 - Learn to listen to what people value!18:14 - THIS is what Leadership is: Seeing people for who they are and REMINDING THEM who they are19:17 - You have to find YOUR voice23:48 - Connection allows honest critique and coaching24:43 - The biggest calling for Leadership right now?25:43 - The choice to be a certain person sets the trajectory for everything else26:10 - Get the book, Uncommon Leadership26:20 - Follow @continuedfight

“If I want to shift someone’s reality, I just have to shift their frame of reference.”René Rodriguez’s opening keynote of AMPCON 2022 live at Caesar’s Palace in Las Vegas is presented here as a taste for podcast listeners. In this keynote speech, René outlines the generational shift we’ve undergone that has hollowed out our connection with our supervisors/managers and leaders. Overcoming this “narrative gap” is an inherent effect of using the AMPLIFII™ formula, as René makes plain.Whether you were in attendance or not, this speech is a call to action for each of us to center our values and beliefs in our actions and messages to better cross that divide for your employees, clients, customers or even your family.Don’t miss out on next year’s AMPCON experience! Stay up to date with the latest at www.amplifiiconference.com or experience the 2.5 day AMPLIFII™ event at any of the dates across the country. Find availability near you here: www.amplifiimylife.comShow Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:40 - 30 years ago most people died closed to where they worked02:40 - Influence without action ISN’T influence04:05 - Your challenge is “How do you capture attention?”04:50 - Without ATTENTION, your quality doesn’t matter07:00 - When you change the frame, you change reality07:20 - Be a student of your own experience08:55 - Pay attention to your body language09:55 - When we don’t feel safe, we’re not open to new information12:40 - René’s mother’s story14:40 - The WAY we do things, the WAY we pursue our dreams, MATTERS16:15 - Do you want “followers” or do you want to LEAD?17:40 - How we USED to know our boss18:35 - Moving apart physically changes that connection19:50 - The narrative gap21:15 - “knowing” someone online22:12 - Bridging the narrative gap22:50 - It’s not JUST about social media23:30 - The AMPLIFII™ formula27:42 - Reframing “used-car salesman”

“You’ve got great content, but you’re doing it wrong!”Have you found yourself lost trying to establish your brand on social media? Does creating short form video content like TikTok or Instagram Reels elude you? You’re in great company. René had the same issue trying to bring his message and the AMPLIFII™ formula to a broader audience. Even experts can be bewildered when stepping outside their natural habitat, but that’s what it takes to build a whole new audience.Neel is a content marketing expert who exploded his mortgage business by creating innovative content on social media. He also helps Mortgage & Real Estate Pros learn how they can do the same, and René has called him a friend and colleague for years. Joining the podcast for the first time today, Neel discusses his “start from scratch” overhaul of his own social presence and the formula that he has been using and teaching since then to rocket to and now past 100k followers.“The desire or willingness to take shortcuts is what screws you up in the end. If you take shortcuts, it might work short term, but you get exposed eventually.”The Age of Attention is here whether we like it or not, and to continue to have influence and impact in this new age, we’ve got to learn the game. Listen in today for strategies you can use to expand your own influence beyond your current circle!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com@NeelHomeThe Forward Event - July 22nd in Vegas. www.ForwardEvent.com use code: ReneHookUp for $100 off.http://www.forwardacademy.com01:25 - Welcome @neelhome02:50 - the origins of the case study05:20 - why did Neel start over?07:45 - This conversation is for EVERYONE08:15 - don’t give the wrong message to the wrong audience09:20 - Am I Known? Or not known?10:45 - it’s not the ability that matters, it’s the awareness12:20 - Your audition for strangers 16::30 - the battle between substance & click bait20:00 - The reason I’m listening to this IS?25:00 - it’s about the fundamentals27:35 - The Forward Event info31:30 - are you continually looking to grow?33:30 - follow @neelhome

“It doesn’t matter the change, it matters how we respond to it and how we understand the human condition during it.”In the new hybrid - virtual/in person world, your desk isn’t your desk anymore, it’s your set, it’s your stage. When René first had that realization it was with the help and guidance of Ryan Grams. Our first podcast live guest joins the show to discuss his own pivot during and after the pandemic to fill the void in the new hybrid world.“The way to overcome disassociation is by replicating as close to possible, the in person experience.”And that’s just what Ryan has helped René and many others do, recreate the in person experience as closely as possible through the acronym, C.A.L.L. Camera. Audio. Lighting. Location. Listen as Ryan and René break down how they adapted to this new normal, and more broadly how flexibility and focus can help you and your business adapt to any changing circumstances.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.comNew studio build videoCallUpgrade AMPLIFII™ PackCallUpgrade.com@callupgrade@neelhomeNeel Dhingra’s Forward Event 02:20 - How Ryan and René met03:10 - No one was ready at the beginning of the pandemic03:54 - Who is Ryan Grams?06:00 - The world wasn’t ready for the changes either, most of it STILL ISN’T06:30 - Change is the common denominator07:15 - The basics of video capture, C.A.L.L.09:00 - It’s not JUST the camera, it’s lighting that makes the difference10:20 - They Hybrid/Virtual world ISN’T GOING AWAY11:55 - My desk is my set or stage13:55 - This isn’t about vanity, it’s about overcoming disassociation17:00 - When is a teleprompter not JUST a teleprompter21:10 - Eye Contact is a dance22:45 - Audio24:45 - Test Audio setting!!!!26:10 - If you’re not making mistakes, you’re not in the game28:30 - Does all this really matter?30:15 - René and Ryan have gone through the same changes you’re going through33:06 - If you have a big following… (the first fork in the road)35:30 - How do I speak to people that don’t know me?41:45 - When you understand your brand, you have the materials to build hooks43:55 - Ryan’s advice for maximizing your equipment48:00 - AmplifiiBook.com48:05 - MeetRene.com

We all do it. Scrolling Instagram, listening to a news program, hearing a sales pitch, picking out a podcast to listen to. We’re asking ourselves one thing.“It’s a basic human question, it’s not designed to be arrogant or anything. But we want to know, what does any of this stuff mean to ME?”When you hear someone answer this question, their message feels complete. Without it, anyone is just a talking head. René breaks down the science behind this powerful phrase and the concept of the “tie down” that it leads to so naturally. Until you’ve tied down your message, you haven’t provided value. Whether you’re a sales exec, CEO, coach, pastor or just a parent hoping to get your teen to hear something once in a while, this episode is for you!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:25 - “What that means to you is…”01:51 - How René learned this power phrase05:40 - How does this phrase fit into the “tie down”?06:50 - You have to show the value to THEM, because THEY won’t find it themselves07:25 - What it means to one person is not the same as it means to the next person07:45 - Tyler and Alyssa Lorenzen’s list of 20 tie down phrases10:22 - You’re CUEING the brain that value is about to be delivered11:11 - “Conceptually Selling” by Heiman and Miller - People Buy for their own reasons, not yours.11:50 - Sometimes “what it means” is values alignment12:25 - We are only valuable to people if we are helping them create value13:40 - Features/Benefit conversations15:50 - The AMPLIFII™ Opening event is a dinner because incorporating multiple senses has power16:35 - René’s Blackberry Holster18:20 - Influence doesn’t happen until you tie it down20:15 - The Ramble Dance22:00 - What matters most? Client Value23:05 - AmplifyBook.comTwenty other tie down phrases:I share this story with you becauseWhy this matters to you isI believe this matters to you becauseThe point of all this isThis is relevant to you becauseThe reason I share this with you isWell, my point isI bring this to your attention becauseI invite you to consider the followingThis is applicable in your situation becauseWell, what’s in it for you isThe reason you should care isThis is pertinent information becauseThe value to you isThis relates to you becauseThe reason this is cool isThis is significant becauseThis directly correlates to you becauseThis is very fitting becauseThis story is appropriate because

“You’re a PowerPoint slide. And anything you do is either contributing to your message or distracting from it.”When most of us think of hand gestures, we might have a few rude ones in mind, but studies tell us that hand gestures are crucial for both the presenter’s recall AND the audience’s accurate perception of the message being delivered. René gives us concrete examples of how to use our body and especially our hands to take our influence to the next level.But what about the over-expressers? René has you covered too as he outlines the concept of the Influence Zone and how staying inside of it can take you from overbearing to outstanding. Whether you’re born to hand jive or always keeping one hand in your pocket, this episode will help you break out of your shell and into the influence zone. Don’t miss it!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.comwww.amanet.org/articles/when-leaders-talk-with-their-hands/www.scienceofpeople.com/hand-gestures/02:00 - What is AMPLIFII™?02:40 - We begin with “the Influence Zone”03:40 - Holler and Beatie study05:15 - Anchoring messages in your fingers06:20 - Matching hand gestures can drive a message home07:45 - Hand gestures can alter perception of character10:25 - Personality Types12:30 - Information Packaging Hypothesis14:00 - If you’re the PowerPoint slide, are there any distractions?15:34 - The Influence Zone or The Box17:00 - Avoid international hand gesture confusion!17:35 - How do you START?18:20 - the Steeple19:15 - your fingers are a gun, you don’t want to point them at anyone20:00 - Take an acting class20:35 - look at their feet!22:08 - take it EVEN bigger!!22:44 - Takeaways24:20 - Wall Street Journal #2 Best Seller!!! Amplify Your Influence the Book

Every question asked and answered is an opportunity to understand each other better and fundamentally move your relationship, your organization, your project or family forward. How much thought do you put into the questions you ask the receptionist at your office each day, or the doorman of your building? Probably not very much. “How’s it going?” “How are you doing?” Do you even seriously want to know the answer to those questions? When someone poses such a question to you, don’t you feel OBLIGATED to answer it?“You’ve got to be intentional with questions, they can guide you Into some really interesting places.”How do YOUR questions stand up? True leadership is about capitalizing on those opportunities presented with every question as opposed to being a victim of circumstance and habit who is just treading water verbally. In this episode, Rene breaks down the power of questions and how every leader should be using them to better themselves and their teams. Don’t miss it!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:38 - Questions are a critical component01:52 - Most people think ‘externally’02:20 - A question might make someone remember what they believe03:25 - If I want to understand a company’s culture, I walk in, close my eyes and listen04:20 - Most people don’t put much thought into the questions they ask05:50 - The Art of Conversation - Episode 0707:15 - Sometimes questions asked will tell you how you’re doing08:24 - We feel an overwhelming OBLIGATION to answer questions that are asked of us10:40 - Is the question self-serving? Or is it to YOUR benefit?11:00 - Book - QBQ - The Question behind the Question11:20 - What is it that they’re ACTUALLY trying to get at?12:05 - Questions without much thought are often EMOTIONALLY based13:30 - “If you’re going to attack me, attack me with more detail, please?”14:55 - The person asking the question is LEADING the conversation15:55 - Direction doesn’t mean CONTROL18:00 - Learn how to clarify19:00 - Learn to give rich answers to dumb questions22:45 - AmplifyBook.com