Episode 14

Published on:

18th Jan 2022

How to Differentiate Yourself

What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.

“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”

Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.

Show Resources:





02:06 - Let’s define “differentiation”

03:17 - Rene’s definition of “differentiation”

04:21 - What is competition?

05:42 - How do I compete?

05:50 - Dr. Michael Porter’s “Competitive Strategy”

07:58 - Technology isn’t a sustainable competitive advantage

08:51 - Distinct capabilities that aren’t SUSTAINABLE

09:20 - What ARE sustainable differences?

11:39 - The Branding Game

15:08 - Blue Ocean Strategy

16:50 - Yellowtail Wine

18:24 - Ask yourself the differentiation questions

19:39 - Are you truly differentiating?

20:18 - Join the Amplifii Facebook Group

20:27 - Want more like this? Buy the Amplifii Book

20:43 - Join us at AMPCon 2022 in Las Vegas!


About the Podcast

Dive deep into the applicable neuroscience of becoming a better communicator, influencer, and leader.
René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

About your host

Profile picture for Rene Rodriguez

Rene Rodriguez

For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales and change.