Episode 21

Published on:

29th Mar 2022

The Power of Framing with Tyler Lorenzen

Tyler Lorenzen is an entrepreneur, former quarterback for UCONN, Super Bowl winner with Drew Brees, and Now the CEO of Puris Proteins which was just named the #1 Most Innovative company in the world alongside Tesla. He’s also a dear friend of Rene’s and an expert user of the AMPLIFII™ methodology.

“My perspective was someone’s gotta do it, why not me?” - Tyler Lorenzen on his childhood assertion that he’d play pro football.

Tyler joins us to talk about his athletic career, his company’s mission and the experiences he’s had that continue to highlight the power of framing for leaders at any level. Tyler has a powerful story of overcoming low expectations, putting in the work to achieve his dreams and spreading a message that offers hope for sustainability and healthier lifestyles for his fellow man.

Don’t miss this fantastic interview, and find more about Puris and Tyler’s work here: https://puris.com

Show Resources:




01:32 - What is “framing” to Tyler?

04:10 - Influence can be positive, or negative, and negative influence is the most powerful, in a bad way

05:00 - Influence is going to happen regardless

06:25 - Leadership = getting people to do and think similarly, and go for the same goal.

10:06 - You have to celebrate bad news

14:45 - Michael Jordan and Tim Grover

17:22 - High Growth companies grow in “dog years”

19:11 - “My passion, was football.”

22:49 - The balance of novelty and strict process

23:13 - “Once you have filet mignon, you’ll never eat roast beef. Super Bowl or bust.” - Sean Payton

29:00 - “Pitch Anything” - How Rene and Tyler met

31:07 - “I wanna take framing to the next level”

35:44 - Using past successes to establish a frame

37:45 - Use a story to deliver me a message, don’t waste my time telling me a story

44:30- “What does your dad mean to you?”

48:45- what it means to truly believe the mind is limitless

49:37- the founding of the Lorenzen family business

52:49- Tyler’s Tiedowns

55:35- It’s a buyer’s process, not a seller’s process

01:01:30 - The Puris lifestyle

01:07:11 - Using framing to secure company funding

01:09:36 - What advice do you give someone going through AMPLIFII™ for the first time


About the Podcast

Dive deep into the applicable neuroscience of becoming a better communicator, influencer, and leader.
René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

About your host

Profile picture for Rene Rodriguez

Rene Rodriguez

For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales and change.