“Frames create narratives, narratives help us give meaning to a sequence of events. We’re all just looking for a story to be a part of.”
What limiting beliefs are framing your business in? What visual cues are keeping you and your business from reaching the next step?
As we start this second season of the AMPLIFII™ podcast, we’re reframing the whole narrative, including the name of this podcast! We discuss that and then dive straight into science-backed studies that show the power of narrative in our personal lives, our business lives, the political sector and certainly in the marketing we digest as consumers and create for our own businesses.
Don’t miss out on this enlightening discussion, and make sure all your colleagues and friends know the AMPLIFII™ podcast is BACK!
01:19 - Defining “narrative”
04:30 - Our PERSONAL narrative
06:30 - A BUSINESS’ narrative
07:15 - POLITICAL narratives
08:02 - ADVERTISING narrative
09:25 - Journal of Cognition - “Role of Storytelling”
11:04 - The Journal of Personality and Social Psychology Review - The Self Narrative
12:06 - Organizational Dynamics - The Role of Storytelling in Organizational Sense-Making
14:00 - The Academy of Management Review - The Narrative Study of Organizational Communication
15:35 - The Science that Haunts René - Vision Science
18:35 - Dr. Emily Balcetis - Clearer, Closer, Better
20:11 - The way products are presented visually influences how the consumer judges it
23:00 - Vision Science helps us influence others, by understanding the decision process
24:15 - Attentional Narrowing
27:50 - Thanks for checking out season two, stay tuned for more great content!
28:05 - Amplify My Influence the book
28:15 - Amplifiimylife.com