Episode 5

Published on:

29th Jun 2023

How Branding and Storytelling Intersect in Today's Business Landscape: A Deep Dive with Neal Foard

“Storytelling is the art form through which we express to one another that we’re all in this together and we’re not alone.”

In this riveting episode, we explore the fascinating intersection of branding and storytelling in the contemporary business landscape with storytelling maestro, Neal Foard.

At one point, Neal was named one of the top 10 most decorated creative directors in the world and has worked with brands that we all know and love. We dive deep into the importance of narratives in fostering connection and promoting a sense of shared experience - the foundation of the human condition. Through the lens of 'convergent validity', a principle that validates the importance of diverse perspectives and experiences, we examine how effectively told stories can inspire, evoke emotion, and ultimately drive brand success.

Additionally, using the intriguing analogy of 'why zebras have stripes', we offer insights into how branding, like nature, can leverage distinctiveness for survival and growth. Join us as we unpack these themes, challenging conventional wisdom and offering fresh, impactful perspectives. Don't miss out on this intellectual feast that merges business, storytelling, and the power of narratives.

Episode Resources:





My Suit Doesn’t Care

Episode highlights:

03:20 - My Suit Doesn’t Care video

06:00 - Community is the Answer, What’s the Question?

09:30 - The Ancient Power of Stories

17:00 - René’s logo discussion

26:00 - Telling Stories is the easiest, most efficient, most pleasant way to spread influence

31:00 - The effect of social media on adolescents

36:45 - As a Leader, can you show your fear?

42:40 - Why Zebras have stripes

47:00 - The key to creativity in an organization is creating a safe environment

58:20 - What do people say about you when no one is looking?

1:04:45 - The Brilliance of Comedians

1:14:30 - NealFoard.com @nealfoard

1:18:20 - AMPCON 2023 in Dallas


About the Podcast

Dive deep into the applicable neuroscience of becoming a better communicator, influencer, and leader.
René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

About your host

Profile picture for Rene Rodriguez

Rene Rodriguez

For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales and change.