Episode 19

Published on:

8th Mar 2022

How to Think About Price

“Price” is often the first and primary obstacle for anyone in sales, but also anyone looking AT ANY investment. Asking for an investment of time, energy, promotion or yes, money, will often come down to “the price”

But SHOULD that be the first question? Is that what YOU believe?

“I don’t mind spending more, as long as the experience matches. I want you to have that approach as well.”

In this episode, René helps us reframe the price question for ourselves, by taking into account value and considering the “time of performance” as centrally as “moment of purchase”. We also discuss classic pitches for framing price and bring them into the modern era, discarding what is no longer of use and repurposing the valuable gems at the center of these old ideas.

Show Resources:





01:40 - “cost” or “investment” is not JUST about PRICE

02:55 - Do you believe PRICE is #1?

03:35 - Higher Price comes with higher expectations

05:12 - Overcoming your price frame is an internal battle FIRST

06:19 - Zig Ziglar’s (and Rene’s) time selling Saladmaster

08:19 - The “Quality Close”

12:45 - The modern takeaway on the “Quality Close”

15:47 - “But I can get it cheaper somewhere else!”

18:51 - “The price is just too high.”

21:32 - The AMPLIFII Alan Shepard close

24:15 - Don’t let “the moment of purchase” outweigh “the time of performance”

26:54 - The difference between manipulation and influence

27:30 - What does it cost to bring me in? Or what does it cost to NOT bring me in?

30:44- It all comes down to, what do you believe?

32:00 - So much to come, share the show and Rene’s message with friends

32:15 - AMPCON 2022 March 14th, AMPCON.live

32:30 - BuyAmplifiiBook.com


About the Podcast

Dive deep into the applicable neuroscience of becoming a better communicator, influencer, and leader.
René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

About your host

Profile picture for Rene Rodriguez

Rene Rodriguez

For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales and change.