Episode 16

Published on:

8th Feb 2022

The Law of Averages

While it often feels like our success or failure is at the hands of fate or chance, in business, we are each working under the Law of Averages.

“If you’re not measuring and tracking, you don’t have the numbers to be able to predict!”

If we do X, then Y is the result. It’s calculable, it’s measurable, and it’s repeatable. So why isn’t everyone a success? Why do you even need this lesson, since we’re all just waiting on the Y result we’re hoping and dreaming of? Because most of us, aren’t putting in the work.

Rene breaks it all down from defining “leads” to the proven repeatable formula that will increase your sales in this week’s episode.

Show Resources:





01:08 - The New studio!

01:30 - The Law of Averages

01:48 - The Ratio of Results

03:02 - Lagging and Leading Indicators

04:50 - Calculating Cost per Lead

05:50 - The Hallway Walk

06:40 - The Best way to understand a leading indicator - The Canary in the Coalmine

07:50 - How do you define a “lead”

10:23 - If you’re not measuring and tracking, you don’t have the numbers to be able to predict

12:31 - The question is always “how”

15:15 - The Mayo Clinic’s approach

17:27 - Prospecting, Appointments, Present, Close, After-Care, Referrals - PAPCAR - Money Making Activities

21:22 - If you’re not credible, it’s just not working

23:42 - How do we deal with the negative voice?

25:40 - You’re in control of your learning curve

26:50 - AMPCon.live

27:00 - Insta @seerenespeak

27:30 - Amplifii Your Influence the Book!


About the Podcast

Dive deep into the applicable neuroscience of becoming a better communicator, influencer, and leader.
René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

About your host

Profile picture for Rene Rodriguez

Rene Rodriguez

For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales and change.