Episode 9

Published on:

7th Dec 2021

Price Vs. Value

“If you sell high-end, be high-end. If you sell quality, be quality.” 

The question of price is central, not only to the sales process, but also for anyone promoting the idea of investment in anything, whether it be money, energy or just time.

Is the lowest price the best? 

What do YOU believe about price? That question and its answer are necessary precedents for your ability to answer price objections among those you hope to influence. In this episode, Rene helps us reframe the price question by understanding our own beliefs about price, quality and value. Don’t miss out on this great lesson and remember to share it with anyone you know who would find value here.

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About the Podcast

Dive deep into the applicable neuroscience of becoming a better communicator, influencer, and leader.
René Rodriguez takes the neuroscience and psychology behind our behaviors, simplifies it, and combines that with an acute understanding of self-awareness, emotions, storytelling, body language, and more to help each of us better deliver our ideas to others. The result is the ability to enhance our message delivery and connect with our audience whether that audience is one person in front of you, 100, or 1,000 and up. And in the process, we influence outcomes and improve our lives by having a greater impact on the world.

About your host

Profile picture for Rene Rodriguez

Rene Rodriguez

For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales and change.